Stock plan professionals are always seeking new ways to sugar-coat the pill of stock plan education for busy, work/life-juggling employees. As those of a literary bent know, the written word remains the best (if not most exciting) way to communicate large amounts of complex and detailed information. Conversely, however, written materials on stock compensation serve no purpose if they remain untouched by work-swamped participants who don't have the time or motivation to read them. While a five-minute video cannot express as much information as a 1,500-word article, it has a significant practical advantage over its written counterpart if employees actually watch it, have fun with it, learn from it, and therefore come to appreciate the value of their equity comp.
This reality partly explains the current surge of interest in the use of video for stock plan education and communications. Although most of our content is (engagingly) written, we at myStockOptions.com have been keen observers of the video trend for some time. Our first foray into video was our popular animated presentation on tax-return forms and tax reporting (hey, if there's a way to make learning about tax forms fun, we'll try it). Now we have taken our on-screen careers to the next level with a pair of lively, professionally produced video presentations on everybody's favorite subject these days: restricted stock and RSUs. They are hosted by none other than our editor-in-chief himself, Bruce Brumberg.
In Restricted Stock & RSUs (Part 1): Key Aspects To Know, Bruce presents the fundamentals of restricted stock and RSUs to help stock plan participants make the most of these grants. The coverage includes key concepts, such as vesting schedules and understanding a grant's value.
In Restricted Stock & RSUs (Part 2): Taxes And Related Key Decisions, Bruce explains the basic tax treatment of restricted stock and RSUs, including the tax rates, the timing of taxation, and withholding.
At myStockOptions.com, these videos appear in the sections Restricted Stock: Basics and Restricted Stock: Taxes. By enticing viewers into the subject of their equity comp, the videos provide a helpful gateway to our more detailed content on the related topics.
We welcome your comments on the videos, which in time will be joined by others on ESPPs and stock options. As with much of our content, our videos can be licensed and customized by your company.